MrchWorld Website & Digital Marketing

Mrch.World was born from the idea of utilizing existing e-commerce and print-on-demand services for a good purpose. The aim is to:

  • Raise awareness with positive messages about important trending topcis, such as sustainability, AI and climate change.
  • Offset carbon emissions with every transaction, by contributing to CO2 reductions, using eco-friendly hosting and planting trees with each purchase.
  • Utilize AI to serve a social and environmental purpose.
  • Experiment with digital marketing techniques that make use of AI in order to reach target audiences more efficiently.

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Skills involved

  • Website design
    • Developed a bespoke visual identity for the website to go with the desired goals & target audience.
  • Web development
    • Website with CMS functionality to allow team collaboration.
    • Ecommerce functionality to be able to sell print on demand products.
    • Responsiveness across the entire website.
  • Graphic design
    • Banner and flyer design for use in social media.
    • Short videos for social media content.
  • Marketing
    • Content marketing to grow the website audience organically.