Web Audit & Improvement Strategy for Shading Specialists

Overview

Shading Specialists, a Watford-based business in the window treatments and interior design industries, was looking for a professional service to improve its main website. Specifically, they wanted to:

• Have their website to be updated with a more modern and visually-consistent style.
• Improve the user experience throughout the website, which included finding and fixing dead ends.
• Increase the number of calls and quote requests from clients as a result of an improved UX.

To achieve this, Foliosofy ran a website audit and delivered an actionable strategy, covering:

• Technical aspects – page structure & speed score on desktop and mobile.
• SEO score, based on headings, keyword count, keyword relevance, alt tags and other aspects.
• User Experience (UX) evaluation, considering user journey, I.A., navigation, responsiveness and accessibility.
• Recommendations to improve and fix the reported issues.

Before & after

Once the report was delivered, the next step was to put the implement plan, which resulted in the revamping of the website. You can learn more about that project here.