Started as a presentation website to raise awareness about the local retail store. E-commerce was integrated shortly after, to enable sales on a nationwide scale. Dominated several niches around paint products through a digital marketing exercise: an irreplicable and competitive offer, market research, email marketing and social media content working with influencers.
Built on top of a CMS for easier content and product catalogue management, of over 1400 products added one by one.
Praised for excellent customer service, the online shop allowed shop managers to understand demand and quickly adapt its offer. Integrated with TrustPilot and Google Reviews to build trust.
Optimised for speed by reducing the number of third-party plugins needed to integrate functionality such as the mega menu, sliders and search suggestions.
Landing pages for generating leads and building email lists of customers both in the pre-sale phase, to offer discounts, and in the after-sale phase, to drive returning sales.
E-commerce with integrated loyalty program (with a physical equivalent), abandonment cart recovery, ad campaign tracking, Facebook product catalogue and other features to maximise returns.