Web Development & Design for Shading Specialists


Redesign, functionality improvement and optimizing conversions

Web design, UX design and web development for Shading Specialists.

October 2020


Website walkthrough


This website was mainly designed for presentation, branding and lead generation purposes.

It has a bespoke catalogue, namely, the Specification Tool, which works in tandem with the Downloads page to feature product information for SEO and push lead generation.

The case studies appear on the blog as well as on the home page.

It features different kinds of landing pages, product-specific, as well as for email marketing.

The Gallery section pulls content from a social media account, so it’s always up to date.

The live chat system is triggered from different points of the customer’s journey, enabling the customer to interact with the salespeople live during business hours, or send an enquiry outside of them.

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