Shading Specialists, a Watford-based business in the window treatments and interior design industries, was looking for a professional service to improve its main website. Specifically, they wanted to:

• Have their website to be updated with a more modern and visually-consistent style.
• Improve the user experience throughout the website, which included finding and fixing dead ends.
• Increase the number of calls and quote requests from clients as a result of an improved UX.

To achieve this, Foliosofy ran a website audit and delivered an actionable strategy, covering:

• Technical aspects – page structure & speed score on desktop and mobile.
• SEO score, based on headings, keyword count, keyword relevance, alt tags and other aspects.
• User Experience (UX) evaluation, considering user journey, I.A., navigation, responsiveness and accessibility.
• Recommendations to improve and fix the reported issues.